For any independent business person, the need for a business card is obvious. I am always shocked by how many professional writers don’t have business cards. This is a very basic step in the process of looking for jobs or assignments and it is not expensive.
Whether you are an editor, proofreader, copywriter, technical writer or a fiction writer, giving out your business card can often mean the difference between being remembered or forgotten. It is the easiest way to pass on the information most vital to remembering you and contacting you.
Use both sides of the card. The front side should contain traditional details such as your name, services and contact information. The back side should contain a mini-resume with a short list of your experience and skills. This method allows you to pack a little more data onto your card without it getting cramped. It will set your card apart from others in a good way. Information helps people make decisions. Provide the information your potential client needs.
Other than that, don’t go crazy with your business card. Don’t call your services by a cute name and don’t use a fancy font that no one can read. Use black or gold ink on white or beige cardstock. You want your card to look professional. No matter how creative your work is, writing and editing assignments are business deals. Make sure that your potential client feels comfortable doing business with you.
Finally, if you work in dramatically different areas, such as technical writing and fiction editing, you’ll want a different card for each area you work in. You want your potential clients to think you are exactly what they are looking for. The more they read about things other than what they want, the less suitable you will seem for the job or assignment.