Is responsible for providing support to ensure a successful broadcast product.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Daily implementation of research-based strategies to brand and market news content
Writing, promotional copy editing video and producing News teases, topical promotions, and news opens, as well as other tasks which my be assigned
Work with reporters, photographers, and producers to determine content for daily news promotions.
Edit video and write copy for daily topicals and, news opens, and website
Create graphics for cold opens for newscasts, full-screen graphics, maps, web content, and daily topical promos
Use completive line-ups, audience demographics, lead-in, and research guidelines to ascertain most impactful stories to appeal to given audience
Work with News Director, Promotions Director, General Manager and News Consultants to review and develop promotional spots
Analyze footage for video segments which feature station brand characteristics, archives material for future use., and create spots with these elements
Competencies – To perform the job successfully, an individual should demonstrate the following competencies:
A passion for news, and a creative approach to marketing on-air and on website. Excellent communication and written skills, as well as strong organization skills
Qualifications – To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.