The Social Media Editor is responsible for the day-to-day operations for all of the Company’s various social media channels. Responsibilities include, but are not limited to: sharing timely brand-appropriate stories and Company news, responding to customer questions, building an engaged online community and driving traffic from social media channels to Patagonia.com. S/he is also responsible for moderating publicly posted content (comments and wall posts) and maintaining a welcoming and respectful space for the Company’s fans to communicate with the Company and each other. S/he is also responsible for managing all integrations of social media on Patagonia.com.
Essential Job Functions:
o Responsible for writing, editing, proofreading, formatting and accurately posting stories on the Company’s various social media channels.
o Curate and publish regular content on the Patagonia.com sport blogs; work closely with freelance content curators and ambassador coordinators.
o Conceive and implement unique customer engagement campaigns.
o Provide regular reports to the Managing Editor regarding traffic, fan base growth, reach, interactions and trends.
o Work closely with other members of the Web Development Team to effectively promote new content additions on Patagonia.com across social media channels.
o Maintain writing, editing and “voice” standards established by the Edit Department.
o Evaluate customer feedback and recommend the most effective marketing communications based on this data.
o Work closely with the Company’s Customer Service team in Reno to answer customer questions and bring the Company’s legendary customer service standards to the social media space.
o Monitor the Company’s Retail Store’s social media channels, share store events and assist the store managers with their social media efforts.
o Work closely with the Patagonia offices in Europe, Australia, Japan, Chile and Argentina to assist them with their social media efforts.
o Investigate, test and recommend new social media sites and services to the eMedia Managing Editor.
o When necessary, assist the eMedia Managing Editor with editing and copywriting for Patagonia.com.