The Marketing Content Writer will act as Fiberon’s ambassador/evangelist: participate with marketing staff in developing Fiberon’s strategy to reach and attain new clients/customers, stir discussion, and drive traffic to company website and social media platforms. Responsible for writing and publishing Web content; maintaining and updating Web pages/blogs; monitoring and responding to user-contributed website content; and participating in social media efforts for the company.
Primary Duties and Responsibilities:
Responsibilities include, but not limited to the following:
Writes and posts content online; maintains company Web pages and blog(s)
Contributes to/updates the company’s social sites, LinkedIn, Facebook, Pinterest and Twitter
Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying content.
Writes titles and content for meta keyword and description tags
Helps develop & document procedures to manage Web content
Moderates content as it’s contributed to the website by external sources
Helps plan and implement social marketing campaigns for specific marketing goals
Monitors social media outlets and responds on topics related to company/industry
Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
Coordinates content creation and publishing of company eNewsletters (internal or external)
Other duties may be assigned