The Content Writer is responsible for conceptualizing, researching and creating high quality content for news publications, press releases, marketing and promotional campaigns, websites, social networking vehicles, internal and external blogs maintaining the tone of voice consistent with the company’s mission. The position requires excellent writing skills and ability to engage and grow audience on social media platforms.
The Content Writer will report directly to Marketing and PR manager. You’ll have the chance to bring your most creative ideas to life – developing content for a green company focused on educating and motivating people to increase their reuse and recycling of clothes, shoes and household textiles.
The job duties include but are not limited to the following:
Research and source content for thought leadership articles and monthly bylines in reputed business, social entrepreneur, and environmental outlets
Place stories in local and national outlets that position USAgain as the industry leader in the textile recycling industry
Maintain a company blog and write weekly articles keeping variety and engagement to increase viewership and traffic to our website
Create content for website and update website daily ensuring that the information is current, accurate and structured appropriately
The Content Writer also needs to proofread and SEO (search engine optimize) each article to include specific key words
Interviews subject matter experts to get specific questions answered, records new information accurately and use it for content creation
Drives the search for references and success stories (client profiles) and assist in getting approvals
Responsible for creating new marketing templates: copywriting publicity material including pamphlets, brochures, flyers and other marketing material
Create and pitch press releases and media advisories for new partnerships and events
Develops content for proposals and presentations
Keeps up-to-date with best practices in writing for the web, internal publications, social media trends, and business/industry trends